Distribution Intelligence for ETF Teams

Growing AUM Is Hard. Calling the Wrong RIAs Makes It Harder.

Your sales team has limited time. We make sure they spend it on RIAs that are already allocating to your strategy category. SEC 13F data, verified and territory-ready.

Your reps are spraying, not targeting
Generic prospect lists mean your wholesalers waste the majority of their outreach on firms with zero allocation to your strategy category.
You have data, not intelligence
Database subscriptions give you millions of rows. What you actually need is a ranked, verified list of who to call Monday morning.
Your competitors already know
The 13F data is public. The question is whether you're using it, or whether the issuer across the table is using it first.

From SEC Filing to Monday Morning Call List

We turn raw regulatory data into territory-ready reports your sales team can act on the same week they land.

01
We Learn Your Strategy
Tell us your ETF, your competitive set, and how your sales team is structured. We build the entire analysis around your specific distribution goals.
02
We Find Your RIAs
We research SEC 13F filings to identify advisors already allocating to your strategy category. Every firm is flagged for RIA status so your team only calls high-quality targets.
03
You Get a Curated List
Your team receives a ranked, territory-split target list with allocation sizes, concentration metrics, and firm details. Ready for outbound the day it lands.

Reports Customized to Your Distribution Strategy

Tell us your ETF's competitive set and how your sales team is organized. We build the analysis around your strategy, your territories, and your priorities.

See a Sample Report
Territory-Split Target Lists
RIAs ranked by allocation size and concentration, split by your territory structure. Your reps get their list, not everyone's list.
Strategy-Specific Analysis
Reports built around your ETF's actual competitive set. We map the CUSIPs in your category and identify which RIAs hold them.
Market Landscape Briefings
KPI cards, top firms rankings, allocation concentration metrics, and quarter-over-quarter shift analysis. Branded and presentation-ready.
RIA-Flagged for Quality
Every firm on your list is flagged for RIA status to ensure high-quality targets. Your reps know exactly who they're calling before they pick up the phone.

Who Uses Inflow Intel

Built for the people responsible for growing assets, not the people who read about it.

Heads of ETF Distribution
Stop sending your team into the field blind. Know which RIAs are already allocating to your strategy category before you assign a single territory.
Wholesalers & Relationship Managers
Walk into every meeting knowing the RIA's current ETF allocation mix. Spend your time selling, not researching.
Product & Strategy Teams
Validate product-market fit with actual allocation data, not survey responses. See which strategy categories are gaining traction at the RIA level.

You Don't Need Another Database. You Need a Verdict.

Most providers give you platform access and wish you luck. We deliver analyzed, verified, deployment-ready intelligence tied to your specific strategy.

SEC-Sourced, Not Self-Reported
Every data point traces to SEC 13F filings. No surveys, no voluntary disclosures, no estimated AUM.
Customized to Your Strategy
We don't hand you a generic report. We build analysis around your ETF's competitive set, your territories, and your sales priorities.
RIA-Flagged for Quality
Every firm on your list is flagged for RIA status. No hedge funds, no banks, no noise. Just high-quality advisory targets.
Territory-Ready Delivery
Data arrives split by territory with proper firm names, formatted dollar values, and RIAs ranked by allocation. Ready the day it lands.

What Distribution Leaders Say

Inflow Intel gave our team something we'd never had before — a clear picture of which RIAs are already in our strategy category, ranked and ready for outreach. Our territory leads hit the ground running from day one.

Head of Distribution
ETF Issuer (name available upon request)

Your Competitors Are Using 13F Data. Are You?

Tell us about your ETF and distribution setup. We'll follow up with a sample report built around your competitive set.